Packing And Its Importance


Packaging is used for protecting the products, realizing strength, providing ease of handling and attracting customers. Manufactured from various materials packaging is a complementary aspect of the product, protecting it against the potential failures that may arise in the storage and distribution chains until it arrives to the consumer from the production site, keeping the products, their supplementary content together.

Today, each product shall be capable of marketing itself. Protecting the product and introducing it to the customer, packaging has gained great importance today. Packaging is the outlook of the product. Survivability of a product in the market depends both on choice of correct and effective packaging material and design of the packaging. An attractive, stylish packaging containing colors, texts and patterns in conformity with the structure of the product has positive effects on consumers.


Importance of packaging design is beyond argument in this age of competition and activity in advertisement market. Being the three-dimensional version of graphic design, it is possible to state several definitions of packaging. Packaging is the tool of advertisement in the sales point. It attracts attention of your customers and provides objective and emotional information with regard to the product it contains. It reinforces the image and position of the products.

Features of packaging

Packaging has become a comprehensive issue concerning business administration, marketing and industrial fields producing packaging material as much as its sub-sector due to its close relationship with production and distribution. Therefore, features of packaging are diverse since demanded benefits and functionalities vary between agricultural production, food industry, manufacturing industry, business administration, domestic and international marketing, transportation, warehousing and packaging material production. We can state the functionalities expected from packaging as follows:

Providing microbiological protection.
Providing protection against humidity and weather conditions.
Providing protection against mechanical effects such as impact and crushing
Providing handling convenience within the warehouse.
Providing convenience while loading to the vehicle (land, air, sea, rail transport) and unloading.
Providing security (leakage, spillage, explosion, scattering).
Having an attractive look that charms the customers.